SCARPA is leveraging the latest web and social media technology all designed around the singular goal of making SCARPA, its products and its community more accessible to the brand's core audience .
The new social media program makes available more information than ever before about the brand and its products - from team members to unique technology, and brand history to current manufacturing programs. The social media programs, including a blog, Facebook page and Twitter stream, extend SCARPA's reach into the community realm.
"We want to interact with our users more often and more effectively, and this is the first and most important in a series of steps that helps us get there," said SCARPA North America CEO Kim Miller. "The end goal is three-fold: to make more information about us more easily accessible, to get more feedback directly from our consumers, and to help drive brand awareness that supports our retailers."